During my time here in New York, I have had the opportunity to visit various advertising agencies – Droga5 being one. It’s interesting to watch the reels of the various agencies because it gives a clear picture of the priorities, integrity and personality of the agency in less than five minutes. I first was introduced to the Tap Project when Kevin Roddy from BBH came to the U of O to visit our advertising department.
Honestly, what an brilliant project create by Droga5. It seems like such a simple concept, but it’s so amazing how this idea was supported and embraced by so many.
Here’s a short video created to encapsulate the concept behind the Tap Project:
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March 22, 2009 at 10:17 am
[...] since learning about the Tap Project last year, I’ve been borderline obsessed with the geniusness behind the idea. (Droga5, I have a giant [...]