As Deb so wonderfully put it, currently, we are in the vomit stage.
I couldn’t have said it better myself.
In the UO ad. program, a huge emphasis is the creative process – the whole “the journey is just as (if not more) important than the destination mentality.” LOVE IT.
Enter “The Vomit Approach”
Before there is a good idea, there must be 2.7 million bad, tasteless, ugly, disgusting, unimpressive, how-did-you-even-think-of-something-so-ridiculously-stupid ideas. So, we take The Vomit Approach. Get everything out of our systems, push it aside, throw it out, lock it up and get to the good stuff.
Here’s my portfolio class reviewing each other’s mind vomit:
