After the branding America workshop a few weeks back, I had the opportunity to sit down and chat with a few fellow students, professors, and Scott Bedbury and Stu Redsun. At one point, we began discussing the Curiosity for Strategists class taught by Dave, which led me to discuss the term project – take something you are curious about, study it for the ten week term, and present the findings to the class. For my curiosity project, I researched how various school curriculums fail to include creativity and “outside the box” teaching/learning methods
So with this said, Scott Bedbury recommended the book: Orbiting the Giant Hairball by Gordon MacKenzie:
I’ve been reading the book since it arrived in the mail a few days ago and…love it! The basic premiss of the book is to discuss why the incorporation of creativity and “outside the box thinking” is crucial to success.
In addition to the text, the book includes beaaaautiful images such as:
These mind maps and flow charts make me feel better about my note taking habits. Such as these notes from my span 490 class:
Or the NVC campaign class last year:
Looks like a great book! I will have to check it out!
I’ve just finished Bedbury’s “A New Brand World”. An excellent book. It opened my eyes!
…and p.s. yes – that is a great read as well! (and that one I actually did read in full the first time around (= )