So Crispin created a new BK campaign called the Whopper Sacrifice. If you install the Whopper Sacrifice app. on your facebook profile and “sacrifice” aka delete 10 of your friends, you get a free Whopper.
So this is…somewhat clever. I guess the thing I see as a little irony is the campaign is more or less encouraging us to trade virtual friends for a burger, both of which I think we could all benefit from having less of.
Either way, I’m sure this will be successful – especially for those who have 15,000 friends, 14,000 of whom them probably don’t even know…
Hmmmm.
(=
The other day I was driving with the kids and Noa asked me about the food at Carls Jr. She and Eli said they have never eaten at a fast food restaurant and that they don’t ever want to. Then Noa stated, “You know why I don’t want to ever eat there?! Because I love myself!”
Oh they don’t have virtual friends yet either. Ahh to be young again!
I on the other hand, could probably rid myself of 10 friends if it means free lunch
Whoa. No wonder people think advertising is evil.
This is GENIUS. Not that I approve of eating Burger King, but I do like the idea of questioning the value of our online friends. It should make everyone evaluate their use of internet social networks. I dig it.
Yup.
Somewhat of a a cultural/perceptual modality perspective view…This is similar to what we (David) talked about the other day…just depends on one’s interpretation. This campaign could be seen from a variety of perspectives – negative because it’s challenging us to decide if friends are more important than a Whopper, and at the same time, it draws our attention to the value we place on friendships.