Check out what Gareth Kay from Modernista! has to say about the future of account planning:
My brief response: Yes! I love this.
Slide #8 – I have Stephen King’s book sitting in front of me as I type, thank you Merry Baskin for that wonderful gift…
Slide #30 – Yup, qualitative is just as important as quantitative…just becasue it’s not as easy to measure in numbers, doesn’t mean it’s not crucial to the business model! (but of course, I have to mention that quan. data is QUITE important as well!)
Slide #36 is wonderful and I agree, it’s completely not about social media. Temporarily social media might solve problems; however if we are looking for a long term fix, we need to revamp the basic internal infrastructure of a business/brand/society/government…you name it.
Slide #66 – yes, love this too! It’s all about strategic problem solving.
