I talk a decent amount of my past (d)orchestra life, but I realized I don’t speak much about choir.
Tonight I went to a Genesis concert – Genesis being an outstand jazz group from the Portland area. Back in the day (wow I feel old), I was pretty devoted to choir as well as orch – a few of my friends from jazz choir are now part of Genesis – here’s short clip featuring my good friend Katy:
Now from an advertising/branding perspective…wow, what an amazing model this group…and really jazz music in general is to what we should be striving for in advertising.
instant feedback – after a solo, the audience gives instant feedback – if they liked what the soloist (sender) had to offer, the audience (receiver) makes it known! if not, this is pretty clear as well!
camaraderie/collaboration- immense in this type of group! from the combo, to the tenors, soloist, ensemble, director – it’s takes some pretty powerful chemistry to make this magic happen.
transparency – wow, have you ever heard a good scat solo? There’s something about scatting that is so intimate and telling – stories of passion and meaning are shared from musician to audience member on a level deeper than just words. wow.
neat stuff.
