One of the ultimate advertising challenges is to figure out a communications strategy that gets people to actually listen. Especially as many airlines are struggling, courtesy of our economic debacle, what an smart and virtually free tactic to differentiate the Southwest Airlines brand.
Bonus points, the steward already has a captive audience!! Brilliant.
I am not sure if this is real, but seriously, how many cool points would Southwest get if this was?
and p.s. I think I would die happy if our steward this Friday does the safety rap. crossing my fingers…
I’ve flown Southwest quite a bit and they always have entertaining announcements. I’m jealous that I have never flown with this guy though.
AMAZING! I’ve heard singing before, but nothing like that.
And I love the jab at United at the end there…classy.