September 15, 2009...4:54 am

to mourn the loss of Reading Rainbow…

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As I’m sure we all know by know, Reading Rainbow in done and done. What a shame. And another beautiful example of how off kilter our view of education is. And by our, I mean those in charge of the education system…so perhaps the Dept. of Education…the Government?

I heard a piece on NPR about Reading Rainbow – the most interesting point to me was this: ‘ . . . decision ot end “Reading Rainbow” can also be traced back to a philosophical change about TV and reading. He says the change started with the Department of Education under the Bush administration, which wanted to see a much heavier focus on things like phonics and spelling, the basic tools of reading.”

So, pause right there.

Yes, the basics are obviously important, but engagement is the first step. I was hooked on Reading Rainbow because it taught me WHY to read first…then I was taught HOW. Apparently this system of thought is backwards now – teaching kids HOW to read first, skipping what I think is arguably the most important step in the process, why they should love to read. Ugh.

So to mourn the loss of Reading Rainbow, I went to the public library here in Austin and spent some time in the children’s section, reading through books I had read because of Reading Rainbow. It was a fantastic experience, I can’t tell you how much inspiration and ideas can be found in children’s book. Inspiration and ideas about design, thinking outside the box, storytelling, typography, imagination…

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So what’s children’s programming going to look for our next generation?


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