Kim Karalekas

So I don’t know if this is just a me thing or a planner thing, but I find myself using analogies to explain things. Perhaps it’s just easier to understand what one is talking about if referring it in context to something that is already familiar.

So with that said, I guess I could say I am always looking for ways to connect metaphorical dots. The other night I went to a Wilco concert – I think the greatest part for me was during the part when Jeff Tweedy had the audience sing the song as the band played.

In the world of branding we’re always talking about how to build meaningful brands and how to measure feedback – I think this video serves as a great example. The audience is singing the song as the band plays – instant feedback / reaction from you audience regarding what you have produced. And you get to see your audience “using” your “product/service” front and center! Great moment for insight/feedback/ideas/inspiration.

Something else we always talk about: making brands conversational and two way, rather than meaningless one-way projection. Again…Wilco/Jeff Tweedy pretty much owned it, involving the audience, making it personal, building a relationship, turning the show into a conversation, rather than projecting music for 2 1/2 hours.

awesome awesome awesome.

And on a musical level…how freaking awesome is it to be up on stage playing music you love, a few hundred of your biggest fans front and center, singing your music right to you? I love this stuff.