This past week in Deb’s class, we were told to create a piece that defines us… SO…I have a hard time explaining two things: #1. What planning/strategy is, why planning/strategy is useful+necessary, and how I ‘learned’ planning+strategy. #2. How hugely orchestra/violin has influenced my overall process of thought and perspective With that said – I [...]
Posts Tagged as ‘brand strategy’
April 7, 2009
countdown: 2 days until NVC!
So…NVC is in two days!! It’s been a crazy year, almost to the day – wow it flew by so quickly. Here’s a quick preview – Kristin and I went and picked up the event collateral the other day…including the GIANT CHECK! It looks pretty darn good, check it out (= Here’s Kristin with the [...]
November 24, 2008
You’re majoring in…advertising?
I think it’s fair to say a career in advertising is frequently misunderstood and quite possibly impossible to explain. When I speak of my degree in advertising, I am frequently told that anyone can “make a commercial” or “design something.” If only it was that simple. Breaking it down and explaining project managing, [...]
August 25, 2008
advertising: it’s the journey, not the destination
Ok, so that’s not completely true. HOWEVER… The destination of course is important, but in my opinion, the process and strategy is what constitutes a quality campaign. With this said, I have to say I am quite happy with team Kiwi’s process & brand strategy for our Sameunderneath campaign: (just a tasting, there is a [...]
