One of the neat things about being in the ad. / branding / marketing / communcations / blogging world is that many times you are asked to try out different products, services, attend shows, events, etc. for research, product testing, citizen journalism, etc. Woot! (= So when Zappos contacted me a few months back, seeing [...]
Posts Tagged as ‘branding’
February 18, 2010
One Night of Queen at the Long Center (=
So, last night I saw One Night of Queen at the Long Center. So freaking good. Basically, this show is a two hour set of The Works covering Queen music. How wonderful, yes? After the show, I was thinking about what I thought made the show so great…aside from the obvious answer of “the music”, [...]
January 10, 2010
Free ‘diapers’ with purchase ‘new car’? An interesting ‘approach’ to ‘target’ marketing:
As many of us know, I recently purchased my first car. (woo!) Prior to purchasing my car, I spent quite a bit of time doing my research and with that, spoke with about 5,000 car dealers in the span of 2 weeks. It was a little crazy. I began to receive 7.5 million emails per [...]
December 9, 2009
finding inspiration in weird places
So…generally, I am a work-o-holic. BUT, I am working on it. …uhhh that type of work doesn’t count. (; Anyway, by working on it, I mean to say: realizing that life isn’t all about work and frequently just getting away from the computer and DOING THINGS is actually far more beneficial than sitting in front [...]
December 7, 2009
this is why I love us
…and by us, I mean my fellow UO ad. cohorts. Brilliant people – they are smart, inspiring and will change the world one day:
December 1, 2009
Community Building with a 3-Headed Blob
At the beginning of AHA last year, we did a team-building exercise called….(drumroll)…3 headed blob. What is 3 headed blob you might ask? It’s as simple as this: 3 of us sat under a sheet with our heads sticking out. One of the other AHA-ers would ask a question and the 3 headed blog would [...]
November 27, 2009
Learning About Target Markets from Soulja Boy
When I first began partaking in DECA/marketing in high school seven years ago (oh my god, I am getting old), we wrote and presented marketing plans. I remember copying down a list of demographic and psychographic target market ranges – 18 – 24 year old men and women, who attend college. Was this really how [...]
October 21, 2009
finding inspiration
So I don’t know if this is just a me thing or a planner thing, but I find myself using analogies to explain things. Perhaps it’s just easier to understand what one is talking about if referring it in context to something that is already familiar. So with that said, I guess I could say [...]
September 10, 2009
Well, this is embarassing. Keep failing, Firefox!
So my Firefox just shut down and this message appeared. Normally this would be extremely annoying, but honestly, this error message made me laugh. Conversational, spoke my language, yadda yadda. So, good job Firefox – you have owned failing well. Actually, wouldn’t it be great if there was a series of campaign fail messages. (does [...]
