Posts Tagged as ‘marketing’
February 18, 2010
One Night of Queen at the Long Center (=
So, last night I saw One Night of Queen at the Long Center. So freaking good. Basically, this show is a two hour set of The Works covering Queen music. How wonderful, yes? After the show, I was thinking about what I thought made the show so great…aside from the obvious answer of “the music”, [...]
November 27, 2009
Learning About Target Markets from Soulja Boy
When I first began partaking in DECA/marketing in high school seven years ago (oh my god, I am getting old), we wrote and presented marketing plans. I remember copying down a list of demographic and psychographic target market ranges – 18 – 24 year old men and women, who attend college. Was this really how [...]
August 25, 2008
advertising: it’s the journey, not the destination
Ok, so that’s not completely true. HOWEVER… The destination of course is important, but in my opinion, the process and strategy is what constitutes a quality campaign. With this said, I have to say I am quite happy with team Kiwi’s process & brand strategy for our Sameunderneath campaign: (just a tasting, there is a [...]
August 18, 2008
final COLAB eval.
I still can’t believe COLAB is over!! Overall, great first year! As this was the first year, I am extremely impressed with the program as a whole – congrats to the CoLab board for bringing such a great idea to life! With that said, and with a few days to let it all sink in, [...]
August 16, 2008
Marketing, public relations, advertising, branding
A simple explanation – the difference between marketing, public relations, advertising and branding.
July 29, 2008
what COLAB should be (and is) all about
From: Vo Date: Mon, Jul 28, 2008 at 11:46 AM To: Mary McPherson, Kim Karalekas, Bryan Davidson, Allison McKeever, Megan Nuttall, Heather Schwartz, Luke Rolka, Melissa Casillas, Whitney Bard, Heather Dougherty So I was visiting Fastcompany.com and this is the intro that I got (see attached) ———- From: Allison McKeever Date: Mon, Jul 28, 2008 [...]
